Please read here for the Targeting Structure and examples.
Usage Notes
✅ Value Format
All values must be lowercase
Use exact string matches as shown
Values are case-sensitive
✅ Special "all" Value
Represents unlimited/no restriction
Must be used alone in positive targeting
Cannot be used in negative targeting
When used, no other values can be in the same list
1. gender
Only positive allowed.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Male |
|
Female |
|
Not disclosed |
2. ageGroup
Only positive allowed.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
18-30 |
|
31-44 |
|
45-64 |
|
65+ |
3. interest
Mixed Allowed: No. Use EITHER positive OR negative, not both.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Education |
|
Society |
|
Jobs |
|
Science |
|
Sports |
|
Entertainment |
|
Health |
|
Lifestyle |
|
Transportation |
|
Business |
|
Technology |
4. location
Mixed Allowed: Yes. Can use BOTH positive AND negative.
Available Values:
"all"- All locations-
Location IDs from the location service (states, cities, zip codes, DMAs)
States: e.g.,
"1773809611"(California),"1779964149"(Texas)Cities: e.g.,
"1547858659"(specific city ID)Zip Codes: e.g.,
"1813859874"(specific zip)DMAs: e.g.,
"1261397901"(designated market area)
Please refer to this link to view all our locations along with their corresponding IDs.
5. deviceLocation
Mixed Allowed: Yes. Can use BOTH positive AND negative.
Available Values:
"all"- All locations-
Location IDs from the location service (states, cities, zip codes, DMAs)
States: e.g.,
"1773809611"(California),"1779964149"(Texas)Cities: e.g.,
"1547858659"(specific city ID)Zip Codes: e.g.,
"1813859874"(specific zip)DMAs: e.g.,
"1261397901"(designated market area)
Please refer to this link to view all our locations along with their corresponding IDs.
6. language
Only positive allowed.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
English |
|
Spanish |
7. os
Only positive allowed.
Android Versions:
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Android 5 |
|
Android 6 |
|
Android 7 |
|
Android 8 |
|
Android 9 |
|
Android 10 |
|
Android 11 |
|
Android 12 |
|
Android 13 |
|
Android 14 |
|
Android 15 |
|
Android 16 |
iOS Versions:
Value |
Display Name in Ad Manager |
|---|---|
|
iOS 12 |
|
iOS 13 |
|
iOS 14 |
|
iOS 15 |
|
iOS 16 |
|
iOS 17 |
|
iOS 18 |
|
iOS 26 |
8. manufacturer
Mixed Allowed: No. Use EITHER positive OR negative, not both.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Samsung |
|
LG |
|
Motorola |
|
TINNO |
|
TCL |
|
OnePlus |
|
|
|
BLU |
|
Nokia |
|
ZTE |
|
YuLong |
|
VinSmart |
|
UMX |
|
KYOCERA |
|
Alcatel |
|
LENOVO |
|
Xiaomi |
|
Coolpad |
|
FIH |
|
JOYAR |
|
HUAWEI |
|
Sky Devices |
|
Wingtech |
|
ALCo |
|
Q-Innovations |
|
NUU |
|
ONN |
|
ASUS |
|
Along |
|
Takumi |
|
Reliance |
|
Apple |
9. carrier
Mixed Allowed: No. Use EITHER positive OR negative, not both.
Major US Carriers:
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Verizon |
|
AT&T |
|
T-Mobile |
|
Verizon Wireless |
MVNOs & Regional:
Value |
Display Name in Ad Manager |
|---|---|
|
Cricket |
|
Boost Mobile |
|
Metro |
|
Sprint Corporation |
|
U.S. Cellular |
|
Spectrum |
|
Assurance Wireless |
|
Xfinity Mobile |
|
Q Link Wireless |
|
Google Fi |
|
Mint Mobile |
|
Truconnect |
|
Lyca mobile |
|
Virgin Mobile |
|
Ultra |
|
C Spire Wireless |
|
VLC |
|
PureTalk USA |
|
Cellcom |
Other:
Value |
Display Name in Ad Manager |
|---|---|
|
CC Network |
|
TELCEL |
|
Liberty |
|
FirstNet |
|
Roaming |
|
Movistar |
|
Viettel |
|
Jio |
|
GCI |
|
Claro |
10. network
Only positive allowed.
Value |
Display Name in Ad Manager |
|---|---|
|
Unlimited |
|
Cellular |
|
WIFI |